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Under our “Quick Navigation” banner below, we have set up a new “World AIDS Day” section. We want to encourage you to participate in these activities that will be Webcast live around the globe on Friday, Dec. 1st and Saturday, Dec. 2nd:
1. Youth awareness events in 50 countries and across the U.S.
2. Major PeerCorps training sessions for you and your friends.
Join our effort and we will add your name and the photos of the events you are planning for all the world to see. Click here for Volunteer Form
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Location: BlogsDr. John's Personal Blog    
Posted by: host 2/8/2006
An interesting thing has happened to our site with the Google ads that we have been carrying. Let me explain. When it was first proposed to me that we carry these ads it was suggested that we would see two benefits: extra revenue and increased website traffic. Wow! Who wouldn’t go along with that deal?

However, I did insist that the ads be compatible with our message and mission. I didn’t want any ads of a sexual nature (the kind that proliferate on the internet) or ones that were inappropriate for youth. Obviously, I am not opposed to ads that deal with the sexual transmission of HIV as long as they are consistent with the medically accurate facts.

To my chagrin, the ads that they have been posting are for sites that incorrectly, and ignorantly, miss-use the acronym for AIDS. The capitalized letters stand for Acquired Immuno-Deficiency Syndrome. Most of their sites used this term: “Aids.” That is absolutely incorrect and any teenager who takes health studies in school knows this. Why would these advertised sites for Google, that purport to be educational resources, make such a major error? Perhaps the people selecting the sites at Google just aren’t informed because not everyone can be expected to be an expert in this field. So as of today, we are pulling the Google ads. I’m also contacting Google about their mistake because it makes Google look not professional in AIDS researchers’ eyes, confuses teens who know what AIDS stands for, and perpetuates a common error. I am amazed when newspapers and press wire reporters still do this.

By ending the ads we are losing revenue. I don’t like losing revenue because we need to generate all the funds we can to maintain this site and our organizations’ mission. Actually the revenue wasn’t that great. The main reason we carried their ads was because they would generate increased traffic to our site, increasing our position in Google Search. Currently, we are ranked #1 in Google when somebody looks under teens and HIV/AIDS. My decision might jeopardize our standing as I have been forewarned by a top consultant in the Web field who wrote me, “We will see our Google traffic decrease if we remove the adds from the site. By having those ads on our site we link to other sites and that increases our page rank -- increasing our position in the search results.”

I trust you understand my decision. If you agree, please pass our website onto friends, youth, and schools, and if you have you own website, please link to us. Oh, you can also donate to us.
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