PR / Marketing Intern

Internship posted by: TeenAIDS-PeerCorps

Posted on: November 13, 2013

Location: Norfolk, VA, 23503, US

Application Deadline: February 28, 2014

Compensation: Unpaid

Internship Description:

TeenAIDS-PeerCorps (TA-PC) is one of the most respected AIDS prevention non-profits that specifically targets vulnerable teenagers in the U.S. and globally. Founded 20 years ago by a Harvard expert and lecturer, TA-PC is unique because the entire organization, from the very top to its grassroots operations, is run by an all-volunteer staff with a passion for saving young lives. All funds received go directly to efforts educating youth 12 – 22. TeenAIDS is looking for dependable, serious-minded college-age interns for credit or as volunteers, to work part-time on a weekly basis:

We are looking to build a small but very dedicated team of PR and marketing students to sell the mission of our charitable work to news media and professional writers. TeenAIDS has always been in the forefront of innovative ways to fight the spread of teen HIV and this story needs to be brought to the attention of broadcast (TV and radio), online (blogs) and print media (magazines and newspapers). A commitment of 12-14 hours per week is required depending on need.

TeenAIDS is the first non-profit that is directly conducting HIV oral swab testing of youth on the streets. Using the new HIV home test kits, the Director and volunteers are taking the 20-minute tests to parks, beaches, sports venues, malls – wherever youth gather. This is important news that needs to reach reporters, news desks and pundits. You will research media outlets, arrange a PR campaign, disseminate press releases, talk to writers and editors personally to get them to publicize this unique story.

Another major task is contacting TV stations nationwide to carry our innovative PSAs (public service announcements). Our PSAs are entirely youth/student produced and acted and have won awards. They have been shown on MTV, VH2, Comedy Central, Nickelodeon and a variety of other channels and shows. You need to have excellent people skills and be persistent. The PSAs are 30-seconds in length, similar in style to MTV music videos, and with only this narration at the end: “Teens must tell their friends about AIDS before it is too late.” Because the PSAs are a bit mysterious, eye-catching, and teen-oriented, they are popular with audiences and unique for TV. This job requires good record keeping, use of Excel spread sheets and determined follow through.

How to apply

Please contact Dr. John Chittick at (978) 855-1668 between 9 am – 10 pm. Email: ta-pc@teenaids.org 

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We are an all-volunteer 501 (c) 3 non-profit organization distributing information about AIDS to teens locally, nationally, and internationally.